2021 community sponsorships and partnerships

2020 certainly changed how we could all come together as a community, but it did not change the need for strong community partnerships. As we look to (hopefully) put the pandemic behind us, there are still so many things we can do to support each other. Here are some of the events and organizations we are privileged to partner with, and we welcome everyone who is able to join us.


Radio-thon raises funds for St. Jude

The Black Hills Cares for St. Jude Kids Radio-thon is Feb. 24 and 25 on X-Rock (101.1 and 101.3) and Eagle Country (95.9 and 96.3). St. Jude Children’s Research Hospital treats childhood cancer and other life-threatening diseases at no cost to the families who receive care. Most of St. Jude’s funding comes from donors, which is why we’re proud to partner with Riverfront Media once again to support this fundraiser. For more information, visit stjude.org. And be sure to tune in to X-Rock or Eagle Country Feb. 24 & 25 to hear stories of patients and families and learn more ways to help this amazing hospital!

Rapid City blood drive draws big numbers

Vitalant in Rapid City collected 252 units of blood during its annual Community Heroes Blood Drive last week. January is National Blood Donor Month, a yearly observance created to alert people to the need for blood donations – especially during the winter, when donations typically wane. If you missed the drive, you can still donate. For more information, visit Vitalant – Rapid City on Facebook, call 877-258-4825 or visit their website at vitalant.org.

Tough Enough to Wear Pink

Monument Health Foundation is holding its annual Tough Enough to Wear Pink T-shirt fundraiser and awareness campaign. Tough Enough to Wear Pink is a national effort held during rodeos and western events to get out the message about breast cancer prevention and to raise funds for breast cancer research and treatment.

Monument Health’s annual event is held during the Black Hills Stock Show and Rodeo, and raises funds for the John T. Vucurevich Cancer Care Institute. The official day to wear pink shirts during the stock show is Jan. 30. We are encouraging employees at our stores to wear their pink shirts Jan. 22 and/or Jan. 29, to help get the message out about this great cause.

To participate or to purchase this year’s T-shirt, visit https://monument.health/about-us/monument-health-foundation/help-fight-cancer/tough-enough-to-wear-pink/ .


Cornerstone Rescue Mission

Cornerstone Rescue Mission in downtown Rapid City has provided food, shelter and counseling for homeless people in the Black Hills since 1982. Before COVID, the mission housed up to 160 men every night, and fed twice that many.

Every year, they hold Cornerstone Celebrates, a banquet, to raise funds to support their mission. This year’s banquet is April 30 at the Rushmore Plaza Holiday Inn. If you are interested in attending the banquet, or simply wish to donate to the shelter, contact Deb Berg at 605-718-8712.

Brakers Softball Team

The U-14 Brakers Softball team competes in softball tournaments across the state, and are the 2020 South Dakota Youth Fastpitch State Champions. Community partners help these talented young athletes buy new equipment and uniforms. We are proud to partner with them again this year, and excited to see what their season holds!

Tees for Keys Golf Tournament

This year’s Tees for Keys Golf Tournament starts at 9 a.m. May 27 at the Golf Club at Red Rocks.

This is the 13th annual Tees for Keys tournament, which is a fundraiser for Black Hills Area Habitat for Humanity. The nonprofit helps families in need build affordable houses. For more information on the tournament, visit https://www.blackhillshabitat.org/events/tfk2021/.


This year’s Tom Pfeifle Memorial 5K Run/Walk is Sept. 11. The race is scheduled to start at 8:30 a.m., with the location tentatively set at Raider Park in Rapid City. The annual 5K run/walk raises funds for Raider Park, which is a 30-acre area north of Rapid City Stevens High School. The park’s development through the Tom Pfeifle Memorial foundation has increased student and athletic department use, and serves as a way to honor the memory of outdoor enthusiast and athlete Tom Pfeifle, who died in 2016. For more information, or to contribute to the continued development of the park, visit www.tompfeifle5k.org.

Year-long community partners

  • Prairie Ridge Golf Course at Ellsworth Air Force Base
  • Box Elder Chamber of Commerce